Dear Craft Beer Drinker and Website Visitor,
Thank you for taking the time to visit our website. The following information gives you a comprehensive guide as to what we do with your personal information. This data privacy policy is designed to inform you about how we collect, use and pass on your personal data.
1. General
We use the information which we receive and save when you visit our websites solely for internal purposes, such as to improve the design of our websites. We have access to your computer’s IP address for the purposes of transferring our website data to your device as well as averting attacks which would negatively affect the functionality of our internet presence (hacker attacks, viruses, denial-of-service attacks, spam).
2. Use of data
If you register a user account on our website, we collect your name, geographic address, email address, and date of birth. We will retain your data for future communication until you remove this account and registration from our website.
Please note that we will use the personal data we collect (please also refer to the Contact Us section below) for the following purposes:
- Trail’s Edge Brewery Marketing
- Management of Information, administration of IT Assets, design of websites
- Trail’s Edge Brewery craft beers, events promotions and banquet details
- Data analytics purposes for future Trail’s Edge Brewery product development and service improvements
3. Legal Drinking Age
This website is not intended for individuals under the legal drinking age.
4. Transfer of data to third parties
In principle, we do not transfer your personal data to third parties outside our group of companies – except in the circumstances described in this privacy policy. Where data is transferred to our service providers, this is done only in a data-protected way, and only when doing so is necessary to provide our services. Otherwise, Trail’s Edge Brewery will only pass your personal details on to third parties when required to do so because of legal regulations, for example to courts or law enforcement authorities, if you have given us your express consent in the age-gate by entering this site for the first time, or where this is legally permitted. Visitor’s details will not be forwarded to address brokers or to other organizations for promotional purposes.
5.”Do Not Track”
“Do Not Track” is an opt-in browser setting that enables users to opt-out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms. You can adjust the settings on your browser and opt-in to “Do Not Track”. Once you have done this, a ‘Do Not Track’ request will be sent when you access a website from your browser, and your user activity is no longer tracked.
6. Cookies and Session Storage (set on your PC, mobile phone or tablet)
Cookies and session storage are small text files that are placed on your device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. For better user guidance and an individual representation of performance, we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.allaboutcookies.org.
Please note: if you choose to fully disable the use of cookies on your browser, this website might not display or function as designed on your device.
7. Targeting technologies
This website uses web analytics tools that use cookies and similar devices to enable us to analyze your use of this website. In order for us to be able to optimize our website, the generated information in the cookie (including the abbreviated IP-address) is transmitted to our server and stored. During this process, your IP address will be immediately anonymized, so that you remain anonymous to us. The information generated by the cookie about your use of this website will not be disclosed to third parties.
We use Google Analytics to track anonymous user data, for statistical purposes to improve the quality of our websites. To learn more about Google Analytics’ use of cookies, how this data is transferred, anonymously stored, and presented to us please see their terms of use. Google Analytics also offers the option for a user to opt-out of sharing their anonymous data by following the instructions here.
Additionally, we deliver advertisements tailored to your interests by cooperating with ad networks, ad serving vendors and similar services. We may collect information about your online activity (e.g., the sites and pages you have visited) through tracking technologies such as cookies, tracking pixels and similar devices in order to deliver ads and online services that are relevant to you.
You may preclude the usage of cookies by selecting the appropriate settings in your browser, in this case, it may occur, however, that you may not be able to use all functions of this website. Depending on the browser you use and the tracking tool, you can install a browser plug-in to prevent tracking.
8. Social buttons
We place various social media buttons on our website in the form of a link. Following are the social media buttons currently used but not limited to:
- Yelp
Please be aware that by visiting a website that integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website, etc.) is forwarded to these social media services even if you are not registered with these services.
If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your username and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymized and even individualized user profiles.
We leave it up to you on whether you want your personal data to be forwarded to social media services by using the so-called 2-Click-Method. The 2-Click Method refers to a technique of protecting consumers’ identity where a social media button appears on a website. The 2-Click system uses static links that require the social media buttons to be “activated” by a user before any data is transferred to the social media server. A button is activated with the first “click”. Once it has been activated, the social media service has access to all the above-named information. The user will, with a second “click”, be able to interact with the website using his or her profile on the activated social media platform, e.g. by sharing or liking a post.
You can find further information about data protection regarding Facebook at https://www.facebook.com/policy.php, regarding Twitter at https://twitter.com/en/privacyand regarding Instagram at https://help.instagram.com/155833707900388.
9. Measures to protect your data
We adopt technical and organizational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.
10. Encryption
To protect your data against unwanted access, if this site is accessed using HTTPS protocol we use data encryption. Data collected from this website will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology by using 256-Bit TLS (Transport Layer Security) encryption. If the connection is encrypted the “lock” symbol on your browser status list will show as locked, and the address line will start with https://. We will not use encryption if you exchange only generally available information with us. Data stored in our database is encrypted using data encryption in storage technology by using 256-Bit AES encryption.
11. Special note to international users
This website is hosted in the United States. If you are attempting to access this website from a physical location within the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that your use of this website is governed by United States law, this Privacy Policy and the Terms of Use. To the extent you provide personal data through the website, you are transferring your data to the United States.
12. Your rights as a user
As a user, you are entitled, at no cost, to request details regarding what data we hold about you, and why we are saving this data unless such notification is improper. You may also request that personal data be rectified if it is incorrect or that it be deleted on request if it no longer needs to be saved unless there are legal reasons for retaining said details. Please do contact us should you require further information, or if you have any particular requirements or suggestions regarding data protection.
13. Contact us
The party responsible for this website is Trail’s Edge Brewery, 20 Kansas Street, Frankfort, IL 60423, contactable via phone at (815) 277-2502 Tuesday through Friday, 11 am – 8 pm CST.
You can contact us by writing your queries, feedback, and request data. You can reach out to us by emailing us at ken@trailsedgebrewing.com. In this exercise, we may collect your name, e-mail address and your request details. Only mandatory details are birth date, your email address, zip code, and request details, other details are optional to share with us. Your personal details will be saved only so that we can respond to your request, and will subsequently be deleted unless there are legal requirements stipulating the retention of this data.